So you have taken your time and money to set up a website for your business, what next? – Web visitors, of course. The next expectation would be for a line of web visitors to plunge into your website. You have done all the promotion and hard work to bring traffic to your website but you only see almost no returning visitor and an increasing bounce rate. Now you wonder the reasons why web visitors leave your website just immediately they visit?

What is Bounce Rate?

Using analytics, we can know how our website is fairing. And an important metric to look out for is the Bounce Rate. The Bounce Rate is a metric that shows tells you if web visitors are leaving your website at an instant or they are hanging around to check out your website basically because it meets their needs.

So, the higher the bounce rate, the more trouble that spells out for the health of your website. This is because search engines would only want to rank websites that they think are valuable to web visitors. And Bounce Rate is just the metric that shows them that. If you have a low bounce rate, that’s obviously a good thing for your website.

If you have come here looking for information to help you solve this problem, then this blog is for you. We have gathered six reasons why web visitors leave your website instantly.

1.      No Proper Content Optimization

A website with no interactive content would not keep a web visitor locked in. Building proper content targeted at visitors wants and having great skills at website management would make a web visitor stick a little longer.

The only thing that keeps a web visitor on a website is if you have the content that they want. Does the content make sense to them? Does it solve their problem? And if they don’t have that, they leave just as immediately they came.

2.      Poor Interaction

Another good reason to point of why web visitors leave your website is that it isn’t interactive. A website that keeps a web visitor engaged in like clicking on Call To Actions (CTA), using a customized calculator, playing a miniature game, or taking a personality test, will definitely keep its visitors glued to the screen.

In fact, you even get recommendations and returning. Integrating those simple website interactive ideas into your website can really help in reducing your bounce rate.

3.      Outdated design

Outdated designs are a turnoff. The design of your website can make or mare even your ranking on search engines. Outdated designs can make your website unresponsive and ugly which in turns, are accounted for a bad user experience.

Lack of white spaces, mismatching colours, and oddly sized and shaped icons can contribute to poor onsite navigation and be a solid reason why web visitors leave your website.

4.     Your texts are difficult to read

The text size and face of your content is as important as your content itself. It would be disappointing to spend hours writing an amazing article and then have no one read it because of your text size and face.

Small text sizes like 12px and below can feel like making the eyes undergo hard labour. Using fancy font faces like Comic sans, Bradley hands, Freestyle script, and the likes are a no no. It doesn’t make your content beautiful, it only makes it an issue for web visitors to understand a word which just makes them leave your website for your competitors’.

5.    You have too much ads

Having ads on your website is one way to generate income. But how much is too much? When you place ads on almost everywhere on your website, it can cause disruptions to primary functions like navigation, scrolling, and even reading.

I have accessed some couple of websites where ads bombard me left, right, and center. And guess what I did? – I fled; and the same thing happens to every web visitor who is faced with too many ads.

6.      Slow load time

The average healthy webpage load speed should be around 3 – 5secs tops. Anything beyond that starts being annoying. Thanks to the speed of modern processors, accessing any website that seems to slow us down just feels like it’s taking us back to the Stone Age.

People want to have access to information on time. So, it is important to tackle the things that could cause your website to slow down to avoid having an increased bounce rate or losing a fraction of your traffic to your competitors.

So there they are – six reasons why web visitors leave your website instantly. If you want to have a chat with us in real-time or more personally, use the floating chat space by the right bottom corner of the screen. We are all ears to hear about the problem you facing with your website and aid you fix it.

And of course, we will love to hear your comments, questions, and thoughts about what could cause a slow page speed.